Why We Should Stop Copying Competitor’s Webpage

It is most unlikely to spot a website owner who does not copy from his competitors’ webpage at some point of time. We admit that there is no harm in borrowing inspiration from what others do but imitating others’ style will not bode well for your business progress. Let us explain it in more details why you should stop being a copycat of your competitors in terms of website making.

They May Be Wrong

 Stop Copying Competitor’s Webpages

Will you believe that websites of many large, reputed companies are opinion-driven? Though shocking but the truth is very little data is collected and used on these websites. They don’t have any clue to why they have chosen a particular design. Most of the time, the answer is, “I think it will work’, ‘It looks good to me’ or the likes.

Now just think you are copying someone’s creations without realizing that the company have no clear understanding of why they created it. You are just repeating their mistake without making any effort to know which parts of the website are working and which parts are complete failures.

It may be that the particular website that you are going to copy from was copied from many of its competitors’ websites. A team of CEO and marketing executives picked up the best pieces from each creation and created their own.

A well-known website designing company Singapore warns that if you ever think about copying your competitors’ websites, keep in mind that none of them is a genius.

You Don’t Realize What Works for Your Website

Copying other’s formula is a very shortcut route to success and therefore, very tempting. Such a frame of mind is very common around us and it takes you nowhere. Most of the new entrants have a website of their own but each of these is a copy of the market leader’s creation. It sounds stupid to the experts!

None of these people has ever tried to identify the mantra of their leader’s success. Neither the site layout or product categorization is the key to achievement. Honestly speaking, the workers behind the scene make the dream come true for their companies.

In a nutshell, what works for someone else may not work at all for you.

A High Conversion Rate is Not Everything for Success

Most of us are concerned about what others do. We don’t think about improving our success recipe and making every day better. If your close competitor enjoys a better conversion rate, it means he has more targeted ads, better client relationship and/or better sources of traffic.  The website alone is not the sole reason for his success.

Even if your conversion rate drops, sales can spring up. Therefore, you should consider optimizing your website Development for profit/revenues instead of getting concerned about conversion rate.

An easy way to increase your conversion rate right now is to reduce the price of your product by 1%.

An accurate and astute analysis is very much important while Website Design. You can definitely browse and borrow ideas but always give a twist to the imported elements to make those look like your own and fit to your specific aspirations.

Bottom Line: Even if you copy every note from a Music maestro, you will still end up sounding like a novice.

iBrandox™ a professional and affordable custom Website Development Services Company in Singapore offers feature-rich and fully responsive, Organic  customizable ecommerce development and designing services with affordable rates.