In October of 2016, mobile traffic officially surpassed desktop traffic on the internet. This has an important bearing on website design which must adapt to responsive deigning or risk losing out to other competitors. In this blog, we discuss the importance of designing a mobile-friendly website.

Back in 2017, it was predicted that by the end of this year, mobiles will account for 79% of all web traffic. If the site is not working well with mobiles, people will stop visiting the site and log on to other competitor websites. Google says that 61% of people would not return to a site they had problems with on their mobile. Out of this 40% will go on to visit a competitor’s website.
For those businesses that are service-based, it is very important to be mobile friendly. For example, if you are a locksmith, chances are that your website is going to be accessed by people while they are on their mobiles, on the road. While mobile may be more important for some industries, it is not sufficient to consider only user preference and browsing habits.
Google uses a lot of factors to decide on how to rank your website and of these, mobile usability is the third most important factor. Google has also announced that it will crawl the mobile version of the website before the desktop version. On top of that Google is going to take the ranking signals from the mobile version of the websites and not the desktop version. Hence, if your website is not highly mobile responsive, you risk losing out on your rankings in Google.
Mobile users who believe a website is good for them to return to the website for further interaction. The number is as high as 90% and with this high a percentage of users, it is risky for a business not to have mobile-friendly websites in Singapore. When a mobile-friendly website can seamlessly fulfill customer obligations, it is building trust and accountability. Both of these qualities are highly asked for in customer metrics and they account for a loyal customer base. A customer base is what businesses thrive on and it is the single most important factor in sales and services.
iBrandox is a reputable company for mobile friendly website development in Singapore and it can create very high end mobile responsive websites that are the real deal. Get in touch with iBrandox.sg today to help design your mobile-friendly website in Singapore.
